Born and raised in San Francisco’s Parkside District, Greg was fortunate to call the city’s western neighborhoods his playground. After earning a degree in Hotel and Restaurant Management from City College of San Francisco, he gained experience working in a variety of industries and roles.
In the early 1990s, Greg joined Starbucks Coffee Company, then a rapidly growing brand known for quality coffee and a welcoming culture. Starting as a barista, he worked his way up to managing multiple retail stores in San Francisco’s Financial District. What he enjoyed most—aside from the free coffee—was creating a great customer experience. He valued getting to know his customers, serving the freshest beverages, and seeing the smiles that came with them.
In 2002, Greg transitioned from coffee to real estate, continuing his passion for serving people, this time helping them find something meaningful, whether it’s a first home, a forever home, or simply the next step in their journey.